Understanding Pay-Per-Click (PPC) Advertising
Pay-Per-Click (PPC) advertising is a form of digital marketing where you only pay for the ad when someone clicks on it. It’s a cost-effective way to drive traffic to your website, increase brand awareness, and generate leads. As a business owner or marketer, you can target specific audience and demographics to maximise your reach and […]
Make It Practical And Personal
In the 1960s, the tetanus vaccination was still relatively new, and many people were not getting it despite its lifesaving potential. So, a professor at Yale University decided to conduct a study to see how he could convince more people to get vaccinated. Recruiting a group of volunteers from his classes, he handed out booklets […]
